Change the Brand is a student-run pro-Israel social network. We believe in re-establishing the terms of debate and pro-Israel advocacy based on truths and positive intentions. Mission-driven and hungry for change, we are a group of friends from both sides of the political aisle that seek to re-brand Israel’s portrayal on college campuses. Through social media sharing and Israel advocacy training, Change the Brand aims to provide a resource for students looking to brand an Israel that they’re familiar with.

If you find yourself wanting to defend Israel on campus and don’t know enough about Israel advocacy, we are here to help. We want you to stand up for yourself and for Israel. We are here to help you be that leader you know you can be, even if you don’t have space on your schedule for a class on advocacy. We are here to help you make a difference.

As ambassadors of Israel around the globe, we need to stand up for ourselves and for Israel. We at Change the Brand will transform Pro-Israel advocacy by using marketing and branding techniques to positively display the realities of the conflict.

Each and every one of us is needed on college campuses. Share your stories, experiences, and be a voice for Israel. Tell us about the times you laughed, cried, and grew as an individual. This is your microphone to the world and we want you to be heard! Together we will make a difference, one that will go a long way.

To read more about the individuals on the Change the Brand staff, make sure to check out our biographies on the “Ask Us” page. Like us on Facebook to receive updates and read our statuses on your news feed. We want to make it as easy and accessible as possible, because defending Israel should be second nature. https://www.facebook.com/changethebrand